IT WOULD SUCK IF YOUR JOB GOT TAKEN BY AI… UNLESS YOU’RE A COW.

I WAS TASKED WITH CREATING ADS FOR NOTMILK, AN ALTERNATIVE MILK BRAND THAT USED AI TO CRAFT ITS FLAGSHIP PRODUCT: PLANT BASED MILK THAT TASTES THE SAME AS MILK FROM COWS.

Three NOT MILK print ads installed in a city display.
A CLOSER LOOK

ACTIVATION

NOT MILK activation installed inside Louis Armstrong New Orleans International Airport.

STORYTELLING FOR THOSE CURIOUS ENOUGH TO LOOK.

NOT MILK storytelling grid showing Lucas the cow’s story in ten panels.